Marketing Tools
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Ease of Use Scale: Easy ---> Moderately Easy ---> Moderate ---> Moderately Difficult ---> Difficult
EventBrite, EventBee and RegOnline
Affordable event management services |
Create a custom webpage where you can promote your event, enroll attendees, and sell tickets, and communicate with attendees before and after the event. Payment processing is available if you have a PayPal account or merchant account. May give you the ability to interface with Facebook, Twitter, LinkedIn and other social-networking sites.
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CVentUpscale, full-featured event management service |
Used by organizations that have event management needs that require a full-featured, upscale service.
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Weebly
Website creation tool to promote and manage your event |
Create a custom website for your event with the easy-to-use drag-and-drop features of Weebly. Create a page to market your event, create links to collect attendees' names, and set up a shopping cart to collect payments (linked to PayPal or Google CheckOut). You can also create an entire website for your business. While Weebly does not have the built-in social networking features of dedicated event management services, it gives you a lot more control over what your event's web page looks like. (Note: this entire website was made with Weebly).
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Google Sites
Suite of website creation tools to promote and manage your event. |
Create a custom website for your event with the features of Google Sites. Create and embed forms, polls, registration pages, and images using Google's suite of tools. It's fairly intuitive to use, but there is a little bit of a learning curve as you figure out which tools to use for which purpose and once you figure out how the tools work.
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LinkedIn Events, TwtVite, and Facebook Events
Event promotion through social-networking sites |
Promote your event to your friends and contacts with these social-networking tools. You will need to be a member of the social-networking site in order to promote your event on it. Some allow premium advertising for an additional fee.
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Constant Contact, aWeber, and Others
Email and newsletter marketing providers |
Each email marketing provider takes a different approach regarding how they work, but they all help you collect names and email addresses, and stay in touch with those people. Some of them offer additional services, such as surveys and event marketing tools.
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Ezine ArticlesArticle publishing to promote your event. |
Write and publish articles that attract your target market as a way of marketing your business or your event.
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Planet Teleclass, Seminar Announcer, and CraigsList
Event listing service |
These services allow you to list your events in their directory. For Planet Teleclass, you will need to provide your own registration page, to which your listing will be linked.
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CoolTextLogo and graphics generator |
Create a logo or graphic for your event or training program, and use it in your marketing.
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PayPal and Google Checkout
Affordable merchant services and credit card processing |
Collect payments for your events with little or no up-front cost. Some of the other tools in this chart interface easily with PayPal and Google Checkout.
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1ShoppingCartFull-featured, merchant services and marketing tools |
This is an all-in-one marketing engine for the serious business owner. It coves the gamut from email marketing, shopping cart software, digital downloads, to affiliate programs.
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Survey Monkey, Zoomerang, and Google Forms
Online surveys |
Use these online surveys to poll your audience before your event or after your event. They are great for gathering information about what your audience needs (before) or reactions about their experience of the event (after). You may find that the free versions are sufficient.
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